dd national is a government body however it has its personal editorial independence.
beginning: 1959 to 1982
on 15 september 1959, at the studio of all india radio, delhi, the very first television channel in india, started out an experimental telecast with a small transmitter and a makeshift studio. until 1965, dd turned into part of all india radio, so all of the ordinary every day transmissions have been operated with the aid of all india radio. on 15 august 1982, doordarshan introduced a country wide telecast provider from its own television studio in mandi residence, new delhi. this telecast became named dd1 channel and started regular transmission. krishi darshan, chaupaal, samachar, and kalyani were the primary applications at the channel.
Golden days as country wide DD Channel: 1982 to 1992
in 1984, dd1 channel started out telecast of subsidized television serials, which were produced by means of veteran filmmakers. hum log turned into the primary tv serial of indian television, and started airing on 7 july 1984. after the fulfillment of hum log, many other television producers and filmmakers created many famous shows.the sword of tipu sultan, mirza ghalib, akbar birbal, bahadur shah zafar, bharat ek khoj, mahabharat, ramayan, vishwamitra, luv kush uttar ramayan, buddha, malgudi days, surabhi, hum paanch, tiltliyan, taaraa, yeh jo hai jindagi, superstar trek, khaandaan, 13 panne, air hostess, waah janaab, tamas, vikram aur betal, tenali rama, kirdaar, singhasan battisi, guldasta, mrignayani, shrikant, sadgati, nukkad, yeh jo hai zindagi, lot pot, mungerilal ke haseen sapne, bhim bhawani, kakkaji kahin, paying visitor, ados pados, upannyas, fauji, karamchand, vyomkesh bakshi, samandar, param veer chakra, wagle ki duniya, buniyaad, hum log, kachchi dhoop, chunauti, mahanagar, talash, umeed, subah, mr. yogi, circus, ek bhool, chote babu, yugantar, kehkashan, yatra, rajni, street hawk, udaan, gaata jaaye banjara, phool khile hain gulsan gulsan, pingu, circus, taaj mahel, khubsuraat, and dada dadi ki kahaniya have been the most famous serials of those days.
Opposition with satellite National Television: 1992 to 1997
after the entry of satellite channels in india, doordarshan started going through sturdy competition from zee tv in 1992. although days cable and satellite tv for pc channels have been no longer without difficulty to be had then, dd-1 changed into still ruling the chart, as it changed into available terrestrially. in 1993, doordarshan released its second channel for metro/urban target audience, dd metro, and renamed dd1 to dd countrywide, which became targeted at a rural audience.with the telecast of popular tv shows like chandrakanta, alif laila, tehkikaat, chitrahaar, reporter, udaan, byomkesh bakshi, farmaan, katha sagar, neem ka ped and chanakya, dd countrywide turned into enough desirable for buying viewers, however doordarshan board became focusing more on its dd metro channel, which was aimed to compete with zee television. within the meantime, dd metro became one of the famous destinations of television viewers with its indicates like junoon, superhit muquabala, and azanabi. a number of the popular shows had been also aired on dd national.
in 1995, when maximum of the channels like dd metro, zee television, home tv, famous person plus and sony television began that specialize in their prime time slots, dd countrywide changed into nevertheless stacked with its function and obligations, as on the time it become handiest source of news on tv. to provide extra enjoyment, dd country wide opened an afternoon slot for housewives with the telecast of shanti. to assist the fulfillment of shanti, many different shows like swabhimaan, farz, and yug have been added and they all had been praised.
dropping the battle: 1997 to 2002
this era was very terrible for doordarshan and its channels. dd national channel started dropping its battle with personal channels, and dd metro channel additionally misplaced its viewership. in 1997, prasar bharati, the discern frame of doordarshan, was fashioned, however it was not tons capable of take right selections for its channels. personal channels like zee tv, celebrity plus and sony television commenced airing high price range television serials from top production homes, where doordarshan's each channels had been failed to get any production with themselves. however dd country wide turned into nonetheless doing the excellent in afternoon slots with kasam, itihaas, agni, aprajita, aurat, ardhangini, sanjog, deewar, aane wala pal, waqt ki raftaar and many more applications, however in prime time, it changed into losing its floor. there had been some great applications like india's most desired, gul sanobar, surabhi, noorjahan, om namah shivay, jai ganga maiya, and suraag, but the ones had been not enough to provide competition to non-public channels.
in 1999, dd countrywide began airing mukesh khanna's shaktimaan, which was the blockbuster tv serial in indian history. in 2000, after tasting the achievement of india's most wanted, jasoos vijay and suraag in high time, prasar bharati decided to redesign its each channels, and plenty of new serials had been delivered on dd country wide, but only a few of them have been a hit because of limited prime time slots. dd country wide had most effective nine-10:30 for showing prime time content material, even as other channels had the 8-11 slot for high time. new channels like sahara tv and sab tv were also appearing better than dd channels in prime time.
reclaiming the viewership: 2002 to 2010
in 2002, dd presented its time slots to famous filmmakers, and were given some famous indicates of the time. ramanand sagar's aankhen, br chopra's aap beeti, adhikaari brothers cid officer, kiran bedi's galti kiski, and time's dishayen were telecasted on the channels and prized by means of viewers. in 2003, when dd metro channel was converted into dd information, prasar bharati targeted on its dd countrywide channels, and suggests like meher, pass over india, kayamat, kaanch, and phir bhi dil hai hindustani were added. in 2005, hawayein starring ravi kishan-malini kapoor have become one of the maximum famous indicates and additionally received identify of great tv serial of the yr on the ita awards.
in this period, dd national live apk introduced many famous serials like air hostess, wo huye na hamare, kyunki jeena isi ka naam hai, tum dena sath mera, hari mirchi lal mirchi, soni mahiwaal, wheel clever shrimati, krazzy kiya re, chandramukhi, jo kahunga sach kahunga, tahreer munshi premchand ki, and kashmkash zindagi ki. those had been praised, and with the assist of those serials dd countrywide controlled itself inside the race of trp.
lost identification and relaunch: 2010 to offer
in this era dd national suffered with low first-class serials. at prime-time it became nonetheless no longer able to compete with personal channels, and it also started out losing its peak function in afternoon slots to reruns of different channels. in 2012, after dropping extra than ever earlier than, dd began airing ekta kapoor's pavitra bandhan, sanjay leela bhansali's saraswatichandra and a few other serials, however this became now not enough for its revival. in 2013, it decreased its window for nearby telecasts to 4pm-7pm, and stopped airing news at night time, which brought one and a half hour to its prime time. to complement the brand new 4-hour lengthy high time, dd introduced tv serials like gora, bharat ki shaan, baba aazmi's yeh kaha aa gaye hum, dil jo kah na saka, and sanjeev kapoor's chef ki rasoi. it also released a campaign for its afternoon slots, "dd dophar aapke ghar", by airing serials like amrita, anudamini, aisa prem kahan, and chupau kaise laaga chunari me daag.
in november 2014, prasar bharati relaunched dd country wide as desh ka apna channel with a brand new subject and serials like glad houses, khwabon ke darmiyaan, khamosh sa afsaana, dard ka rishta, paltan, stree shakti, zindagi ek bhanwar, and janmon ka bandhan. initially those shows did better, however after monitoring their performance, in 2016 prasar bharati determined to move for a slot sale coverage and invited bids from film makers for its 7pm to eleven pm slot. 2016 afternoon slots aired serials like krantijyoti savitribai phule, u-flip, and munidhar.
